How this business uses your loyalty card details

Last updated 16 October 2026

Who is responsible

The business runs this loyalty card and decides how your details are used, so it is the controller of your information. The card itself is hosted for them by Cyber-Jack, a UK software studio, which acts only on their instructions as their processor.

What we keep

• Your name and mobile number - so staff can find your card at the till.
• Your stamps, rewards and treats, with the date of each visit.
• Your email, only if you give it.
• Your birthday as a day and month (never the year), only if you give it, so you can get a birthday treat.
• Your children's first names and birth months (no surnames, no dates), only if you add them, so they get a treat too.

Why, and on what basis

• Running your card (stamps, rewards, birthday treats): this is the service you signed up for, and it is in the business's legitimate interests to run its loyalty scheme.
• Offer emails: only if you tick the box. That is your consent, and you can withdraw it any time with the unsubscribe link in any email, or by unticking the box on your card.

Your details are never sold, never used for advertising, and never shared with anyone else except the companies that keep the service running (hosting and network security by Cyber-Jack and Cloudflare; email delivery by Brevo if offer emails are switched on). Your details are stored in the UK.

How long we keep it

For as long as you use your card. If you haven't visited for 24 months, your card and everything on it is deleted automatically. You can delete it yourself at any time (below).

Your rights

You can see, correct or delete your details. The quickest way:

• Open your card, tap Your details and birthdays to change anything, or Delete my card and details to remove everything straight away.
• Or ask in store, or email the business.

If you're unhappy with how your information is handled, please tell the business first. You can also complain to the Information Commissioner's Office at ico.org.uk.

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